Gamification isn’t about software adoption. It is about what you do with software

What is gamification about? Is it a long term or short term project? Is it about just getting people to use enterprise software – so it won’t lie idle – or is it about something deeper?

Gamification as a cure for low usage rates of enterprise software

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With Swarm, Foursquare goes full circle with its gamification mechanics 7 Steps to an Effective Serious Game or Gamification Implementation
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