Gamification: The Role of Mobile & Social

The always-on mobile age has reshaped the opportunity for gamification in every interaction in our connected lives. From “checking-in” on Facebook or Yelp to crossing off the latest achievement on our Fitbit, we are ready to highlight our achievements – and become participants in a gamification-driven engagement program.

Additionally, social interactions are common in all gaming platforms and are now expected in gamification mechanics. One of the most common social interactions in gamification is through badging, points, levels, or other social recognition techniques that showcase the skills, competencies, experiences, or accomplishments of users.

Another social interaction is through challenges or contests against other users and the posting of top achievers on leaderboards or the social sharing of their accomplishments. Both these interactions increase engagement by rewarding (either directly or indirectly) users that perform the desired tasks or engage in the desired behaviors that show an understanding and retention of the training materials.

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