GDPR: An Opportunity to Build Trust

Customer data is the fuel propelling today’s economy. And with the General Data Protection Regulation (GDPR) going into effect in just over two weeks, many companies feel daunted by the newfound restrictions on the very insights that drive their go-to-market strategy or their product roadmaps.

While this kind of change might raise alarm bells for businesses, the GDPR also promises to help us better serve customers by taking greater accountability for their personal information. No matter where your users are based–whether in the EU or elsewhere–the GDPR gives every business a playbook for governing data ethically. And it offers lessons that everyone in an organization can internalize to better support a customer-first attitude.

GDPR is About Respecting Our Customers
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