Getting brainstorming wrong

There’s a time when someone takes a result, doesn’t put it into context, and leads you to bad information. And we have to call it out. In this case, someone opined about a common misconception in regards to brainstorming. This person cited a scientific study to buttress an argument about how such a process should go. However, the approach cited in the study was narrower than what brainstorming could and should be. As a consequence, the article gave what I consider to be bad information. And that’s a problem.


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