Google+ is no longer required- What we could learn from this

This morning I came across the news that Google+ is being removed from other google products as a requirement.

“Wait, what?”

Four years ago, google had the idea to tie all of their various services together within their own social network.

In a world that had Facebook, twitter and myspace other established networks its understandable that google threw their hat into the ring, what with 1.17 billion google users. Surely it would be a success?

To get the ball rolling, google quietly changed their service settings so that, for example, trying to leave a comment on a YouTube video required joining google+.

Fast forward to  this week and Google have conceded that it is best to roll back to the simpler times of allowing users to sign up to the service they want, not to all of the above.

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