Grab These Helpful L&D Resources from the Marketing Playbook

In our three sessions at DevLearn last week, Bianca Baumann and I shared some “L&D Strategies from the Marketing Playbook“. Among the things we talked about was an introduction to some of the marketing tools and techniques you can use to enhance any L&D project or strategy. Here are a few of the things we discussed along with some resources to help you get started.


If you’re not already familiar with personas, a marketing persona is a composite sketch of a key segment of your audience. For both L&D and marketing purposes, personas can help you deliver content that will be most relevant and useful to your audience. Personas add a few key items that are missing from a typical learner needs analysis. One important thing is the fact that personas are defined by their goals. Creating effective, engaging learning requires more than just a collection of demographics which is why I like how personas help us take into consideration the needs, experiences, behaviors and goals of our audiences. As Bianca says, what they see, what they feel, what they experience.

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