Graduate Returns to Apply Marketing Class to Current Career

Jacque Lee presenting her SWOT Analysis.

Globe University-Woodbury graduate, Jacque Lee recently returned to campus to take some refresher courses in marketing to apply toward her current position as the Chief Executive Manager at Silva Screenprinting & Dist., LLC. In her current role she is responsible for brand image, brand experience and brand promise.

As her final project in her marketing class she presented a SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis of Silva Screenprinting. A SWOT Analysis is a business technique used to understand a company’s strengths and weaknesses in order to identify the opportunities and threats a company may face.

“Implementing a SWOT analysis was the best strategy to add to an effective marketing strategy,” said Lee.

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