Growing Your Desired Culture: Structural Alignment

Last week, we continued our journey through the components necessary for growing your desired culture and focused on Defining and Growing Your Culture. Today, we continue with Structural Alignment. Aligning strategy, structure, and culture is imperative for success in cultural transformation. 

Organization-wide values-awareness programs should be established and maintained. Reinforcement materials—including videos, pamphlets, and posters—should be provided. A values-based coaching program and coaching culture should be implemented and cultivated. The company brand and/or customer promise statement need to be aligned with your desired culture.4. Structural Alignment

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