Harnessing Social Media in e-Learning-Part II

Social media has been in the news for all the wrong reasons lately because of a mistaken perception that people who use the web have that they are entitled to the maintenance of some form of personal privacy. With the recent disclosure of data breaches on Facebook, a major social media platform, much to the chagrin of owners and users, the personal data that they indiscriminately added to their Facebook area, is now out there and now subject to the growing use of predictive analytics. Now through the use of big data collection and access to Facebook data, companies such as Google, Amazon and others can make suggestions to you, unsolicited,  on products that should interest you based upon their analysis of your digital footprints. Note that words such as "might interest you" is not used because the advance of predictive analytics have raise the percentage of probability out of those shadowed areas.

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