Harvard Business School Ditches HBX Name

By Lindsay McKenzie, Inside Higher Ed

The school’s online learning platform will change its name to Harvard Business School Online, having proven itself worthy of the prestigious brand.  For an Ivy League business school once wary of entering the online education space, the rebranding is significant. Nitin Nohria, dean of Harvard Business School, once famously proclaimed that the school would not enter the online education arena in his lifetime.

https://www.insidehighered.com/digital-learning/article/2019/01/08/harvard-business-school-finally-puts-its-stamp-online-learning

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