Has Gamification Gone Too Far?

This is something we have been discussing in the office. KFC caused a storm on social media with their new way to train employees – and it’s straight out of a horror movie. Announcing that it would be training employees with a virtual reality game,  we saw Twitter and LinkedIn fill with opinions on whether or not this is a good move forward.

The game, The Hard Way, is a virtual reality escape room. It is a 25 minute process in which where Colonel Sanders gives the participant clues and hints to make sure they are are making fried chicken the ‘Hard Way’ (the way he invented it more than 70 years ago) and win. Inspecting, rinsing, breading, racking and pressure frying – the participant then exits the escape room, fully equipped with the understanding of how to cook KFC’s original recipe chicken like a true professional.

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