HE trends: How do students decide to study?

Attracting prospects from a variety of different countries and regions stops higher education institutions from becoming overly dependent on a single market, and thus less vulnerable to economic fluctuations and student mobility trends. It also ensures that your educational community and learning culture is enriched with a mosaic of different cultures, languages, and voices.

Read more: HE Challenges: Combating declining completion rates

However, prospective students in different places can have very different needs and goals, information search habits and decision-making processes. As such, it’s vital to have a robust strategy for dealing with potential applicants in several markets, rather than simply adopting a one-size-fits-all approach.

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