HelloTalk Racks Up 3 Million Mobile Language Learners

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The upcoming shutdown of the once leading language learning community Livemocha shows that the technological platform a product is based on is as crucial to the success and survival as the offering itself. Livemocha missed the trend of mobile device based language learning and consequently lost its market share and appeal to consumers.

Smart phones have increasingly replaced stationary PCs as our primary device to access the Internet, search for information, play games and to communicate with others. HelloTalk, an edtech startup based in China, uses these features to offer language learners a global community of like-minded people.

Founded in 2012 HelloTalk quickly grew through word of mouth, surpassing 1 million registered users in March 2015 and adding an additional 2 million users by the end of March 2016. The community sends around 4 million messages each day and between six to seven thousand new members join HelloTalk on a daily basis.

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