They know that they make the best burgers in town, but McDonald’s still spends billions of dollars on marketing. If it is fried chicken, then it has to be KFC, but the makers still market aggressively. The truth is that your audience has choices, so they won’t come to you. You have to take your offerings to them.
Marketing is no longer a dirty word in eLearning. In fact, now it is not even an option. As eLearning designers, you HAVE to take your courses to your audience and convince them of their value. Else there are just 0-5 percent chances that they will take them.
So the time has come for you to double up as a marketer. Below are some smart marketing tips to make your courses fly off the blocks: