Here’s Why You Should be Creating User-Generated Content

Are you intrigued by the possibilities of leveraging user-generated learning content, or looking to manage the process more effectively? The good news is that it’s never been easier to help your employees build their knowledge collaboratively and take control of their learning.

User-generated content is arguably most commonly deployed in marketing, where brands invite and curate consumer contributions as a way of increasing reach and fostering a sense of authenticity. However, this approach is also proving popular in L&D, with many learning tools making it easier than ever for companies to facilitate and encourage content created by learners as an invaluable part of training programs.

More than 80 percent of organizations are now thought to be leveraging user-generated learning content as part of their L&D strategy, while enterprise social media tools are accelerating organizational transformation and innovation. This is partly driven by the familiarity of voluntarily-shared content on ubiquitous social media sites.

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