So what is a values-based culture and why should companies strive to become one?
Well, to answer that question, let’s go back to the definitions of organizational mission and vision.
The organizational vision is a statement of the future. For example, Hilton Worldwide says they want to “fill the earth with the light and warmth of hospitality.”
The company’s mission statement tells people how they plan to accomplish their vision. For instance, Harley Davidson says their mission is to “fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments.”
Organizational values are those values that allow the organization to complete their mission and ultimately fulfill their vision. So it makes complete sense. Organizations need to embrace the values that will help them succeed.