How Association Leaders Can Make The Case For Quality ELearning Programs

How do you make the case for quality eLearning?

Why does it matter?

In the training series, Unified Learning Design Studio (ULD), Dr. Amanda Batson explains why quality eLearning for an association matters and dedicates one lesson to how to make the business case for those in charge. The episode is titled Making the Business Case and below is a synopsis. The full series can be viewed for free in the iCohere Academy, a training resource for eLearning professionals.

One might think revenue and profit would be the number one reason to incorporate eLearning into the training programs of an association. While that is a good and valid reason, the main reason should be the success that the training brings to members and/or customers. A training program must have meaning for the learner, and it should help the learner move, grow, and meet professional goals.

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