How Bad Marketing is Killing Good Marketing

Is it me, or has the number of unsolicited moronic emails and cold calls that we get every day reached a fever pitch? Over the past several months it feels like it is accelerated to a desperate level as too many vendors and “salespeople” are panicking to make something happen, but in fact are just making it worse.

I did an analysis over the past month and was horrified to realize that the longest I have gone in a day without an unsolicited voice mail or email is 34 minutes. And I have my spam filters on both my email and phone turned up to the maximum!

The reality is that these bad vendors are getting both more sophisticated and stupid at the same time. By sophisticated, they are leveraging digital tools and figuring out ways of setting up automated workflows and getting through the spam filters into the inbox. By stupid, I am referring to the dozens of poorly written emails that we are inundated with every day. How is this one for mind-blowing stupidity (I swear this is real and total unedited except for the person’s name):

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