How Can Associations Improve Member Education? Ask a Learning Tech Analyst

We’ve all heard about today’s rapidly changing workforce dynamics and the critical shortage of qualified labor. Almost daily, new statistics highlight the need for effective skills training and professional development. In this environment, you’d think associations would be bursting at the seams with participants in member education programs.

Not surprisingly, a 2018 survey of more than 1000 association members confirmed that career development is now the primary reason why most people join associations. Yet that same study also revealed several disturbing trends:

82% of respondents had participated in professional development activities during the prior 2 years. However, only 53% relied on their association for those educational experiences. Even worse, that 53% represents a decline of 7% over the year prior, with employers stepping in to deliver a larger share of professional development. And among younger members, the one-year decline was even steeper – 11%.

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