How Can Universities Convert Prospective Student Search Behavior into Enrollments?

Data is the new oil—or at least an increasingly valuable commodity that has apparently infinite reserves. Meanwhile many smaller and mid-size institutions of higher education across the U.S. are facing down enrollment issues of increasing magnitudes. Beyond a well-performing economy which historically translates into lower enrollments, the population of undergrads will simply be smaller over the next decade. Prospective students who will attend college, however, also leave a bread crumb trail of data upon which institutions must capitalize if they hope to stay afloat. That, at least, was the mood during Wiley Education Services’ industry showcase at the OLC Innovate conference in early April. Wiley Director of New Partners Sean Dunne provided a rundown of the importance of optimizing for search engines, college landing pages as they are, college landing pages as they should be, and what Wiley can do about it with their platform, Ranku. The post How Can Universities Convert Prospective Student Search Behavior into Enrollments? appeared first on eLearningInside News.

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