How can you help your teams remain creative?

98% of 6-year olds have Creativity scores at genius levels &only 12% of 15 year olds

In 1968, George Land (with Beth Jarman) conducted a research study to test the creativity of 1,600 children ranging in ages from three-to-five years old. This was the same creativity test he devised for NASA to help select innovative engineers and scientists.

The proportion of people who scored at the “Genius Level”

1. amongst 5 year olds: 98%

2. amongst 10 year olds: 30%

3. amongst 15 year olds: 12%

4. Same test given to 280,000 adults (average age of 31): 2%

According to Land, the primary reason for this is, there are 2 types of thinking processes when it comes to creativity:

Convergent thinking: where you judge ideas, criticise them and improve them, all of which happens in your conscious thought

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