How Course Creators Get Leads Through Content and Scale Revenue Through Smart Promotions with Marketing Professional Daniel Daines-Hutt

Learn about how course creators get leads through content and scale revenue through smart promotions with marketing professional Daniel Daines-Hutt in this episode of the LMScast podcast with Chris Badgett of LifterLMS.

Daniel has a lot of experience around content marketing. One strength course creators tend to have that most businesses don’t is the ability to create a lot of rich content. But marketing that content is something many course creators struggle with. Chris and Daniel dive into various content marketing strategies in this episode, and what to look out for when building content made for marketing.

To provide some context and social proof, Daniel shares how he wrote eight blog posts in two years, and his second article got 50,000 visits, which led to 3 million dollars in client requests. In doing this, he proved that the amount of content you have is not directly proportional to the amount of traffic you can recieve and the amount of value you can add.

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