How Customer Education can Drive Demand for Your Product

SaaS businesses are warming up to the realization that their customer education teams wield more power than they might have thought. Organizational design has a significant impact on a company’s success, but it can also create unforeseen opportunity costs. By aligning teams with shared missions around a shared goal, those teams have a much higher probability of reaching that goal. What is strategy, without alignment, after all? Therein, “teams that support existing customers should focus strictly on customer retention metrics” sounds reasonable, right?

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