How Data Science Can Help You Create Better Customer Experiences


By Samuel Alfie


Ocean’s 13 is more than just a heist movie in a casino. It showed how using a high-tech artificial intelligence system precisely predicts the genuineness of a player’s win, by analyzing factors like – surprise, shock, hysteria, reaction, and change in the heart rate. These factors helped Al Pacino, the casino’s owner, to understand if the win was legitimate, an act of luck (as it is supposed to be) or if it was planned.

And while the technology was all about sophisticated Artificial Intelligence, it used a whole lot of data and analyzed it in real-time to:

ensure the authenticity of wins, and help the management solidify its decision making

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