How Digital Learning Is Working In Retail

I don’t need to tell you that the retail landscape has changed dramatically in recent years.

Whilst online retailers, such as Amazon and ASOS, have been huge winners online, many traditional retailers have struggled to find their place in the modern world – and a large number of those have been lost from the high street, for good. In the UK 5,855 outlets closed in 2017, with 1,772 shops disappearing all together. The US, too, is expecting a record year for retail space closing.

From a distance, it may seem that the answer is to transform to an online business, but that would be an oversimplification of the problem.

Retailers still recognise huge value in offering a physical shopping experience, and – from my experience at Disney – we never spoke about digital replacing physical experiences but how they would continue to merge to create unique and memorable experiences.

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