How do charities beat spambots?

Here’s the backstory: Learning tech charity Learn Appeal got in touch this Christmas to see if we might be able to help them raise some funds. They had two free passes for this month’s Learning Technologies conference, worth £1,099 each, to give away and they wanted everyone in the L&D industry to know that. L&D minded folks who wanted to win these hot tickets needed to do two just two simple things before Jan 14th to be in with a shout. First they needed go to Learn Appeal’s fundraising page  and suggest an innovative way the charity could use technology enabled learning to support disadvantaged communities, then they were asked to hop over to BT Donate and give a tenner.

No problem we thought: let’s hammer out a one of our NowFriday newsletters with sexy headline like “Win two free conference passes for Learning Technologies” or “Get over £2,000 worth of free conference passes” or maybe even “Learn Appeal’s fantastic deal” which we quite liked because it rhymed a bit.

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