How Does Learning Affect Franchise Success? Measuring What Matters

The world of franchising is vast and diverse, yet it’s widely agreed that training plays a central role in every franchise success story.  Here’s why:  When training is weak, inconsistent customer experience follows.  This ultimately puts both the parent brand and the entire franchise network at risk.

But that leads to a critical question.  If training is so vital for franchise success, how do you know which efforts are actually making a tangible business difference, and which are missing the mark?

Tying learning initiatives to business performance has long been a challenge for organizations in every industry.  This process continues to be a challenge.  However, technology now makes it possible to measure the business impact of learning programs, even across a network of hundreds or thousands of independently-owned franchisees, distributors or affiliates.

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