How I Used YouTube Ads to 1.5x my Online Course Revenue

Among the many traffic channels to promote your online course, paid and free, YouTube ads might be the most overlooked opportunity. When I started using YouTube ads to promote my online course, I wasn’t sure what to expect. But after seeing the results, I was immediately convinced that they are a viable advertising strategy for most online course creators.

Here’s a screenshot of my average monthly evergreen revenue before I started using YouTube ads:

And here’s one from after I started using them:

Pretty cool right? But I should tell you that based on my experience, YouTube ads aren’t a great fit for every niche. I’ve tried them in two separate verticals and results were mixed. But for my online course The 80/20 Drummer, YouTube ads 1.5xed my revenue.

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