How Influencer Marketing Can Be Used by L&D: Slides and Additional Resources

It’s one thing to hear the value of something from the person selling it; it’s quite another to hear the value of something from a person actually using it. In learning and development, these people are often called champions—those who understand the value of learning programs and help promote their value across the organization. The marketing industry has an entire approach dedicated to this idea that can be very effective: influencer marketing.

This post supports a talk I provide that explores the world of influencer marketing and how you can apply its principles to L&D. During the talk I examine the core elements of an influencer campaign and how effective use of influencers can accelerate your L&D program results. This post shares the slides from that session as well as additional topics that can be used to learn about this topic.

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