How Internal Marketing Can Build Learner Engagement

Many corporate organizations have this grievance that they spend large amounts their budget on eLearning, but don’t get the expected results. The reason behind this, isn’t that eLearning isn’t effective, but simply the fact that these organizations fail to implement it fully, and don’t promote or market it internally well enough. According to LinkedIn’s Workplace Report 2019, organizations only spend as little as 15% time and resources to market their eLearning courses to their employees. Agreed, that getting people to learn shouldn’t be this tough, but unfortunately it is, and organizations need to make continued efforts if they want their eLearning programs to succeed and get a good ROI. It’s time to go beyond simple e-mails to employees to complete their eLearning courses, and rely on modern marketing techniques like social media, videos, events, signage, influencer campaigns, contests and the like.

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