How Mobile Sales Enablement Makes Loyal Salespeople

Loyal retail sales associates mean better sales for product manufacturers. Here’s a story on the benefits of training sales associates to love your brand—and how to do it through mobile sales enablement.

I’m going to tell you the story of the best shoes I’ve ever owned.

Many years ago, my dad gave me some money to get new shoes. I was a teenager, going through my skateboarding phase—yes, I got over it—and I wanted my shoes to look swaggy as hell. I wanted to look like Tony Hawk and Chad Muska and all the other skateboarders my friends and I saw at the X Games.

I ran to the store, anxious to spend the $60 my dad gave me on the coolest shoes I could find. I already knew which ones I wanted. The new Chad Muskas—the signature shoe of my favorite skateboarder—had just arrived. And, by God, I was gonna get them, no matter what they looked like, no matter the cost.

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