How much health information is too much?

We live in an age of unparalleled information about health and wellbeing, yet we are also living in an age of chronic diseases brought about by poor lifestyle choices.  I’ve written a few times before about various studies looking at how to make health information more digestible, whether it’s through the use of humor or adopting some of the ad industries tips for making catchy messaging.

There have also been a number of studies highlighting the importance of social networks for such dissemination, with a growing appreciation for the importance of targeting specific individuals within a community.

A recent study wanted to explore whether the volume or length of information plays a part in how digestible it is.  With so much information available online, the researchers wanted to try and identify a swee spot, after which extra information hinders rather than helps.

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