Learning how to sell courses online can be tricky. Learning how to get traffic to your online educational product can be even trickier. This is because most people selling courses online are an expert in their field, but more often than not, that field isn’t online marketing or Search Engine Optimization (SEO). Therefore it’s not surprising that a teacher with an online course about, say… “how to write a novel”, may find it difficult to get the necessary eyeballs to his or her online eCourse to ensure consistent monthly enrolments.
The traffic numbers vary greatly on a course to course basis. Traffic numbers could range from a few dozen to hundreds of thousands of visitors / month. But let’s take a look at one of our client’s sites and use those numbers to show what’s possible.