How (Not) To Write Marketing Posts

You’ve seen my takedowns of various posts by now, and the flurry of fluff continues. It seems like there’s some baseline social media marketing course that everyone takes.  And the very first thing is a series of steps that yields annoyance and embarrassment (or should).  For the sake of all of us who suffer from this, we need to stop! We need better posts for our industry. Even if they’re for promotion (I get it), we need more sensible marketing posts.

So, the steps seem to be:

Write a post (more below) Do a search with a keyword from the post to find related posts Write to every blog author you find and offer them to link to your post

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