How Partner Relationship Management Streamlines Lead Distribution

From the hundreds of channel chiefs we’ve spoken to - it’s clear there are two problematic trends which are affecting channel management when it comes to lead distribution. Either, companies simply aren’t doing it, wasting marketing dollars by letting sales leads go stale, or they are using spreadsheets as their lead management system - and it’s just not working. To make matters worse, most tech vendors aren't leveraging all their partners for lead follow-up because they only engage with 20% of their partners regularly.


What if you could develop a stronger relationship with the other 80% of your channel without having to expend 80% more effort?


Here's the truth:  Well managed leads are the best starting point towards your business’s growth; even minor slips in their handling can easily spell the difference between losing and gaining a new customer. If you haven't streamlined lead distribution to your indirect sales channel then you're missing out on a lot of business.

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