How PechaKucha Evolved A Unique Presentation Style from Format to Event Series to Brand

Most have neither heard of nor attended a PechaKucha (pronounced peCHAKscha) event. But for the roughly 3 million people from over 1200 cities around the world who have, they’re a treasured cultural phenomenon. After being developed as a concept by Tokyo-based architects in 2003, the presentation style and events have spread around the world primarily via grassroots networks. A company was formed to support and grow this community just last year.

“PechaKucha has been this organically growing community,” said company co-founder and CEO Sean Smyth over the phone. “People hear about it, and then they bring it to their city. These events are full of creative people. They introduce you to more creative people. It’s just a fun community to be a part of.”

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