How the concept of nudges can be applied to online learning tools

ELearning has become increasingly popular as a tool to train employees and students. According to ReportLinker, the global mobile learning market will hit over US 78.5 billion by 2025. This coincides not just with the rise of smartphones and handheld devices, but also the level of dependency individuals place on the technology. According to Marketing Land, 65 per cent of all digital media is viewed on smartphones. And according to DScout, the average person spends nearly three hours on their smartphone each day, touching the screen more than 2,600 times and glancing at it roughly 221 times.  With these numbers in mind, it’s no surprise that eLearning has found a niche market in the mobile world and that it has incorporated elements of microlearning, mobile learning, spaced repetition and gamification.

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