How the gamification of learning can benefit your business

Do you know what gamification is? As a specialist term, many people will not have come across it before, but the vast majority of us will have encountered it, some perhaps without even realising.

In short, gamification is the use of game-playing elements and principles in non-game contexts. So, for example, Tripadvisor’s use of badges and leaderboards to reward the number of posts or performance of its contributors. The purpose of this is to encourage people to write more reviews by providing recognition and creating competition among users.

You don’t need to be a multinational social network to take advantage of gamification in business, though. Businesses of all sizes can benefit from the gamification of learning for their employees.

Improves learning

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