How to adapt your content for local audiences

Developing content that’s sensitive to the diverse needs of an international audience can be challenging. In the global marketplace, you’ll often need to adapt your content for readers in a specific country or region—based on linguistic, cultural, political, and technical differences—not to mention legal requirements in your target market.

With localization, you aren’t just translating—you’re tailoring your content to effectively communicate with people in a specific locale. How do you adapt content to meet the needs of your target audience and increase your global impact—beyond mere translation?

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