Just like people, brands have a personality that shines through when they interact with the world and which determines the steps they take. That personality – or corporate branding –, if well thought out, creates a strong connection with your organization’s customers and employees.
The same thing happens with the online trainings you provide. They represent a transfer of knowledge that is more effective if participants feel a connection to the company. If your personality is clear, as well as the values and image that defines you, and if you can get those to shine through in the right way when branding your corporate e-learning courses, your content will stick much better.
Want to know how to align your corporate e-learning with your branding? Read on!