How to apply discounts on online courses and skyrocket your sales

Everyone loves saving money, so it might be tempting to offer discounts on online courses regularly. Even psychological studies prove that people get a boost of oxytocin, the “feel-good” hormone when they receive a coupon. 

While that’s true, there is also a downside to offering discounts. Many online courses seem to be on sale all the time, sometimes up to 80% less, but this can do more harm than good. As a course creator,  if your competition offers discounts all year round, you might feel the pressure to reduce your rates as well. However, very low prices, such as $10 instead of $100 might make people perceive your courses as being less valuable than they actually are.  

No matter where you are in your course entrepreneurship journey, you need to figure out the best way to navigate discounts without selling yourself short. So, should you offer discounts? When should you price down courses? How much should you take off the initial price?  

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