How to Attract a Loyal Learning Audience, Even on a Tight Budget

“If you build it, they will come.”  We all know this iconic line from the classic film, Field of Dreams.  But if you sell educational content, you know this kind of wishful thinking won’t grow your business.

You can design training courses that are highly effective at developing skills and competencies.  You can aggregate a comprehensive library of top-notch third-party educational resources.  You can also invest in innovative tools to manage online transactions, deliver content and measure its impact.  But no matter how fantastic your learning products may be, there is no guarantee anyone will even know it exists – let alone buy from you.

Marketing:  The Instructional Business Blind Spot

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