How to Attract Trade Show Traffic with AR and VR

Trade shows require a large investment of capital, time, and effort, and you want to make sure you’re doing everything you can to leave a positive, lasting impression on attendees—they’re your potential customers. To really have an impact and form memories that resonate in their minds long after the trade show ends, you need to create a moment.

One way to stand out from the competition and create a moment that makes trade show traffic stop in its tracks is to surprise them with an experience they’ll have to tell  their friends and colleagues. Extended reality, or XR for short is just that. Though XR might be a new term, you may be familiar with two of its well-known subcategories, augmented reality (AR) and virtual reality (VR).

But what can AR and VR do for you? More specifically, what can it do to help you leave a mark on trade show traffic and get them talking about the experience they had exploring your products with exciting new technology? 

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