How to avoid customer churn as a knowledge entrepreneur

When your business is in its growth phase, it feels gratifying and even exhilarating. Each new customer is a victory, and you are right to celebrate it. Then, some time down the road, some of these clients leave. While this is natural for any business, it’s also something that every entrepreneur should strive to counteract because maintaining your existing customer base is paramount for business success.

The good news is that customer churn can be prevented or stopped – the latter through retention devices. Once people decide to buy your e-learning products or services, as long as they are happy with what they get, it should feel natural to turn to your business when they need a similar item or an upgrade.

Read more: 4 Types of online learning products you could be selling right now

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