How to Bring Your Live Events to the Next Level with Interactive Video Streaming

Live streaming isn’t a trend; it’s fast becoming the dominant form of communication in the connected age. In fact, 78% of online audiences are already watching video on Facebook Live. It’s not hard to understand why with a camera on every mobile phone putting creation at our fingertips and access to audiences just a click away. While consumer-centric video has led the way to an increased “video fluency”, B2B Enterprises are poised to create these superior experiences as well.

 

Check out Brightcove’s Live Event featuring interactive video elements

Much of live streaming’s current popularity is around chat/discussion, feedback, polls, etc., and yet they’re not often called interactive elements. “Interactive live streaming” might seem like a new fad with Facebook’s aqui-hire of Vidpresso, but audiences have been interacting with video experiences for a long time! Remember when YouTube Creators started asking audiences to “like,” subscribe, and comment on their content? These prompts were some of interactive video’s earliest collection of data and influence behavior.

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