How to Build a Gamification Strategy – An Expert View

Gamification strategies are one of the best techniques to improve knowledge retention. In eLearning, a gamification strategy involves using unique gaming elements and techniques to stimulate the learner’s interest and increase their participation. It has also proven to be helpful in increasing collaboration between learners, when applicable, and enhance their cognitive abilities. In fact, the rising inclusion of gamification in eLearning is one of the top reasons for the latter’s market growth.

Well-designed gamified content focuses on leveraging intrinsic motivating factors in the user to encourage them in the learning process. For example, the leaderboard is one type of game design that challenges users to compete against one another and finish the task. Then there are reward programs like badges and points to push learners to keep learning. Gamification creates an emotional connect between the learners and the content. Surprise elements, hidden challenges, and so on, keep up the engagement levels with the content and ensure course completion.

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