When it comes to marketing your online course (or any product or service online for that matter), email marketing is hands down the most effective way to generate sales. That’s a bold statement to make, but I can back it up I promise.
When you have an email list of people who have expressed interest in your course topic and who have given you permission to communicate with them, you have tremendous power over your online teaching business that other marketing channels simply cannot give you. You have control over your ability to communicate with your prospective customers.
But the fact that email marketing is so effective isn’t exactly a secret. Over the past decade, countless surveys have been conducted and analyzed by online marketers in virtually every industry. The results are unanimous: email marketing remains the most effective. It outperforms social media marketing, content marketing, referral marketing, SEO (search engine optimization), display advertising, mobile advertising, and more.
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