How to build an SEO-friendly training portal

And breath.

You’ve done the research, identified your target audience, and pulled together a ton of compelling content. Your designers have created an intuitive website, your booking system’s up and running, and you’ve fine-tuned your course portfolio. You’ve thought of everything. And now it’s time for your new training portal to go live.

All you need to do now is wait.

And wait.

And wait.

Hmmm. You know your new website’s good. So why isn’t it creating the impact you thought it would? Why aren’t you busy with additional bookings or inquiries?

The urge to shout: “We’ve launched! It’s here!” is strong. But who can hear you?

Good point. Perhaps you haven’t thought of everything.

How can you get people to notice and visit your site? Without spending money you haven’t budgeted for (and probably don’t have) on additional advertising. Or, yelling really loudly.

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