Conferences consume a great deal of your association’s time and financial resources. Should they take such a primary place in your association’s educational offerings?
The truth is: conferences are not the most effective method of transferring knowledge. Attendees aren’t likely to retain the information they take in during those few days packed full of sessions. They end up getting overwhelmed with new information and falling victim to the forgetting curve—which means they will forget 70 percent of what they ‘learn’ within 24 hours.
In most associations, only a small percentage of members attend conferences. The rest can’t afford to go, can’t take time away from work, or don’t see the appeal.
To resolve these issues, try a different approach to conferences: make a plan to continue the conference learning experience. Help attendees solidify and strengthen their conference learning while at the same time introducing them to your online learning programs. This approach will also give those who couldn’t attend a taste of what they missed while exposing them to your online programs too.