How to Create a Consistent Brand Experience

Picture this. Every time someone comes to take care of your lawn, they mow it at a different height. Sometimes they pick up the grass clippings. Sometimes they spray them all over your driveway. Once in awhile, they trim down to the dirt. You never know if your yard will be perfection, so-so, or just plain sad. How long would you put up with sporadic lawn care before going to another business who gets it the same every time?  

Consistency isn’t just about lawn care—it’s also for any brand, anywhere. In today’s world, you have a lot of competition. And customers will only stick around if they can rely on you to give them the quality they love and trust. Over and over again.

What is brand consistency?

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